GVGV – The feminine street and rock
Founded in 1999 by Mug (Mugiho Matsuhara), GVGV is a Japanese women's brand that blends streetwear influences, rock touches, and contemporary aesthetics. The designer draws inspiration from both urban culture and luxury codes, offering bold, colorful, and resolutely modern collections.
Showcasing at Tokyo Fashion Week, GVGV established itself as one of the iconic brands of the Japanese fashion scene in the 2000s. Its oversized feminine silhouettes, graphic pieces, and experimentation have made it a cult label for fans of alternative fashion.
In the high-end Japanese vintage market, GVGV pieces from the 2000s are sought after secondhand for their originality and creative energy. The brand exemplifies the diversity of contemporary Japanese fashion, ranging from streetwear to luxury and feminine boldness.
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CHAPTER 1 — ORIGINS
KIZUNA PARIS ouvre son histoire avec ORIGINES, une sélection inaugurale de pièces de créateurs japonais. Entre archives, silhouettes de défilés, avant-garde et streetwear, cette collection incarne l’essence de la mode japonaise haut de gamme.
Chaque vêtement a été soigneusement choisi au Japon, pour tracer un pont entre héritage et modernité, tradition et expérimentation. ORIGINES n’est pas seulement une collection : c’est le point de départ d’un récit, celui de l’attitude KIZUNA.
Sacai Oversized Quilted Parka – FW2022 Fashion Show
Oversized Camouflage Coat – Wild Things x Jun Mikami
SACAI x CARHARTT oversized parka – FW24 show
Long black trench coat – COMME des GARCONS HOMME PLUS AD2013
Our favorites
Découvrez notre sélection Coups de Cœur , une curation exclusive des pièces les plus remarquables de notre boutique de mode japonaise. Chaque création a été choisie pour son originalité, sa rareté et l’excellence de son design.
Sacai Oversized Quilted Parka – FW2022 Fashion Show
COMME des GARÇONS MEN PLUS AD2003 Jacket
Handmade recycled textile Japanese firefighter jacket - IDENT/UNEVEN
Kizuna Paris Universe
KIZUNA Paris is more than a boutique; it's a creative adventure born from an insatiable desire to travel the world to forge human and stylistic connections. Kizuna (絆) means "connections between people" in Japanese, an evocative name that captures the spirit of this independent concept store.
Our inspirations
UNDERCOVER and cinema: when fashion tells stories
UNDERCOVER and cinema: when fashion tells stories A piece of clothing can tell a story. It can embody tension, prolong a film, or bring an image to life. For some...
BUNKA FASHION COLLEGE — AU COEUR DE LA MODE JAP...
Depuis plus d’un siècle, le Bunka Fashion College incarne l’âme visionnaire de la mode japonaise. Fondée en 1919 à Tokyo, cette institution pionnière a formé les esprits les plus...
A story, stories
Christian Dior at the Bunka, 1953. The Paris–Tokyo Bridge Christian Dior, 1953, was at the height of his fame. Since his famous "New Look" of 1947, his silhouettes with cinched...